Marketing Projects

Marketing Projects

Mesly, Olivier

Taylor & Francis Ltd

02/2020

260

Dura

Inglês

9781138197879

15 a 20 dias

560

Descrição não disponível.
I General Introduction. What is Marketing? What is Marketing Management? What is a Project? What is Marketing Feasibility of Projects? What Do Marketing Experts, Project Managers, and Clients Have in Common? Testimonials. Conclusion. Bibliography. Appendix 1: A Short Description of the Exercises Used during Our Seminars. Appendix 2: The Core Psychodynamic Model. Appendix 3: Arguable Errors Found in Marketing Project Management Literature.
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PPT Presentation;Christian Dior;POE;Vice Versa;Project's Team;MBA Program;Energy Sources;Mind Teasers;Prefeasibility Studies;Brand Attachment;Project Managers;Project Management Book;Iron Triangle;Contemporary Companies;Industrial Researchers;Strategic Project Management;Marketing Plan;Project Management Office;MBA Student;Lean Innovation;Feasibility Analysis;Guide Project Management;Marketing Projects;Summative Triangle;Indifference Curve