Global Marketing
-10%
portes grátis
Global Marketing
Fifth Edition
Gillespie, Kate; Swan, K. Scott
Taylor & Francis Ltd
09/2021
544
Dura
Inglês
9781138326064
15 a 20 dias
1840
Descrição não disponível.
1. Introduction to Global Marketing PART I Understanding the Global Marketing Environment 2. The Global Economy 3. Cultural and Social Forces 4. Political and Regulatory Climate PART II Analyzing Global Opportunities 5. Global Markets 6. Global Competitors 7. Global Marketing Research PART III Developing Global Participation Strategies 8. Global Market Participation 9. Global Market Entry Strategies PART IV Designing Global Marketing Programs 10. Global Product Strategies 11. Global Strategies for Services, Brands, and Social Marketing 12. Pricing for International and Global Markets 13. Managing Global Distribution Channels 14. Global Promotion Strategies 15. Managing Global Advertising PART V Managing the Global Marketing Effort 16. Organizing for Global Marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
International marketing;Global marketing;Emerging markets;Market entry;Culture and marketing;United States;Competitive environment;Wall Street Journal Online;Chinese Government;Uncertainty Avoidance;Consumer Animosity;Export Management Companies;Gray Market;Shanghai Automotive Industry Corporation;Foreign Exchange Rates;Exchange Rate;Global Strategy;Firm's Domestic Market;Developing Countries;Channel Members;Nut Level;Pol Model;Global Account Management;Local Sales Force;Grupo Modelo;Global Supply Chain Management;Global Marketing Research;Hofstede Measures;Global Brands
1. Introduction to Global Marketing PART I Understanding the Global Marketing Environment 2. The Global Economy 3. Cultural and Social Forces 4. Political and Regulatory Climate PART II Analyzing Global Opportunities 5. Global Markets 6. Global Competitors 7. Global Marketing Research PART III Developing Global Participation Strategies 8. Global Market Participation 9. Global Market Entry Strategies PART IV Designing Global Marketing Programs 10. Global Product Strategies 11. Global Strategies for Services, Brands, and Social Marketing 12. Pricing for International and Global Markets 13. Managing Global Distribution Channels 14. Global Promotion Strategies 15. Managing Global Advertising PART V Managing the Global Marketing Effort 16. Organizing for Global Marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
International marketing;Global marketing;Emerging markets;Market entry;Culture and marketing;United States;Competitive environment;Wall Street Journal Online;Chinese Government;Uncertainty Avoidance;Consumer Animosity;Export Management Companies;Gray Market;Shanghai Automotive Industry Corporation;Foreign Exchange Rates;Exchange Rate;Global Strategy;Firm's Domestic Market;Developing Countries;Channel Members;Nut Level;Pol Model;Global Account Management;Local Sales Force;Grupo Modelo;Global Supply Chain Management;Global Marketing Research;Hofstede Measures;Global Brands
