Marketing and the Customer Value Chain

Introduction 1. Marketing mix elements: (P)roduct: Delimitation and integrative approach with SCM 2. Elements of the marketing mix (price): Conceptual and integrated approach to Supply Chain Management 3. Marketing mix elements: (P)romotion: Delimitation and integrative approach with SCM 4. Marketing mix elements: (P)eople: Delimitation and integrative approach with SCM 5. Extended marketing mix elements: (P)hysical Evidence: Delimitation and integrative approach with SCM 6. Extended marketing mix elements: (P)rocesses: Delimitation and integrative approach with SCM 7. Transportation Management 8. Crisis Management and SCM 9. Delimitation of Industrial Markets: Features, significance, and synergies 10. Emerging trends References Index

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• Vendas e marketing
• Gestão da produção e do controlo de qualidade
• Gestão das compras e abastecimentos
• Vendas e gestão do marketing
• Estratégia de negócios

value chain optimisation;logistics systems analysis;intangible services marketing;warehousing strategies;crisis management in operations;packaging design methods;advanced supply chain integration case studies