Peopling Marketing, Organization, and Technology

List of Tables and Figures Foreword Preface 1. Introduction. 2. Marketing and Technology. 3. Marketing, Interaction and Communities. 4. Marketing and Networks. 5. Promoting and Engaging. 6. Image and Reputation. 7. Producing and Co-Producing. 8. Predicting Behaviour. 9. Measuring Impact. 10. Ethical Marketing and Technology. 11. Social Marketing. 12. Marketing, Interaction and Technology. References Index

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• Vendas e marketing
• Gestão da pesquisa e desenvolvimento

symbolic interactionism;consumer behavior analysis;ethnographic research methods;social psychology of markets;digital retail transformation;experiential marketing strategies;qualitative studies of marketing interaction