Business History of Retail

Business History of Retail

From Trading Post to E-commerce in America and Canada

Liverant, Bettina

Taylor & Francis Ltd

08/2024

184

Dura

9781138337350

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction Part One: Early Modern Retailing (1630-1840) Part Two: Machines for Selling (1840 to 1945) Part Three: Cars, Computers, and an Abundance of Consumers (1945 to 1995) Part Four: Retailization and Retailing in The Digital Age (1995 to present) Conclusion
Retail;Retail History;Business History;Industrialization;Marketing Strategy;Management Strategy;Cultural History;Branding;Corporate Brand Heritage