Tourism Marketing

Tourism Marketing

In the Age of the Consumer

Morrison, Alastair M.

Taylor & Francis Ltd

03/2022

758

Dura

Inglês

9780415726351

15 a 20 dias

1605

Descrição não disponível.
PART I: THE CONSUMER. 1. The consumer is first in tourism marketing. 2. Consumer behaviour in tourism. 3. Market and marketing research. 4. Customer relationship management. 5. Consumer use of social media. PART II: THE STRATEGY. 6. Social responsibility and ethical tourism. 7. Market segmentation. 8. Positioning, image and branding. 9. Marketing plan and marketing mix. PART III: THE IMPLEMENTATION. 10. Marketing communications. 11. Technology and e-marketing. 12. Tourism distribution channels. PART IV: THE TOURISM PRODUCT. 13. Product development and innovation. 14. Events and their development and marketing. 15. Regional development, marketing and partnerships. Part V: THE EVALUATION OF TOURISM MARKETING. 16. Marketing performance measurement
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Brand USA;Marketing Evaluation;MPM.;CBT.;Etc.;Marketing Performance;Tourism Marketing;Tourism Marketers;Destination Image;Slum Tourism;Marketing Plan;Sustainable Tourism;Social Media Marketing;VTC;CBT;IMC Campaign;Tourism Consumer Behaviour;Corporate Travel Management;Tourism Marketing Communications;RTOs;Regional Tourism Development;Traditional Travel Agencies;MPM;Incentive Travel Planners;CRM Programme