Decoding Branding
-10%
portes grátis
Decoding Branding
A Complete Guide to Building and Revamping Brands in the Age of Disruption
Yuen, Royce
Taylor & Francis Ltd
06/2021
234
Dura
Inglês
9781138802667
15 a 20 dias
635
Descrição não disponível.
1 Welcome to the Age of "Disruption"; 2 Connecting a Disconnected World; 3 Essence of Branding; 4 The Rise of Disruptive Brands; 5 Branding Redefined; 6 The 10 Cs of Sustainable Branding; 7 From Micro to Macro Analysis; 8 From Staying in Tune to Staying in Touch; 9 From Customer to Competitive Analysis; 10 From Role to Customers to Role to Society; 11 The 4E Brand Management Process; Conclusion: The Magic and Logic of Branding; Appendix I - List of Key Branding Principles
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
VIP;Social Media Platforms;KOL;Brand Strategy;Brand Owners;Brand Equity;Ceo;Entrepreneurial Marketing;VIP Customer;Strategic Communication;Multi-brand Strategy;Branding;Superb;Brand Image;High Involvement Categories;COVID-19 pandemic;Sustainable Branding;Changing consumer behavior;Commercial Messages;Brand development;Green Monday;Digital revolution;Moment Of Truth;Technological advancement;HK;Word Of Mouth;Follow;Pizza Hut;Die Hard Fans;Big Data;Young Man;HKSAR;Aspirational Brand;HKSAR Government;Integrated Marketing;Brand Evaluation;Functional Brand
1 Welcome to the Age of "Disruption"; 2 Connecting a Disconnected World; 3 Essence of Branding; 4 The Rise of Disruptive Brands; 5 Branding Redefined; 6 The 10 Cs of Sustainable Branding; 7 From Micro to Macro Analysis; 8 From Staying in Tune to Staying in Touch; 9 From Customer to Competitive Analysis; 10 From Role to Customers to Role to Society; 11 The 4E Brand Management Process; Conclusion: The Magic and Logic of Branding; Appendix I - List of Key Branding Principles
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
VIP;Social Media Platforms;KOL;Brand Strategy;Brand Owners;Brand Equity;Ceo;Entrepreneurial Marketing;VIP Customer;Strategic Communication;Multi-brand Strategy;Branding;Superb;Brand Image;High Involvement Categories;COVID-19 pandemic;Sustainable Branding;Changing consumer behavior;Commercial Messages;Brand development;Green Monday;Digital revolution;Moment Of Truth;Technological advancement;HK;Word Of Mouth;Follow;Pizza Hut;Die Hard Fans;Big Data;Young Man;HKSAR;Aspirational Brand;HKSAR Government;Integrated Marketing;Brand Evaluation;Functional Brand
