Global Foundations of Public Relations

Introduction (1) The Western Rationales for Public Relations: The Engineering of Human Interactions (2) Ancient Chinese Roots (3) History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Bunuel (4) The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations (5) Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China (6) Toward a New Dawn of Public Relations: With Charity Toward All (7) Crisis Communication in China (8) Crisis Communication and Humanism in Nigeria: Challenges and Opportunities (9) Public Relations and the Performance of Everything (10) Humanistic Turn: A New Home for Public Diplomacy? (11) A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective (12) A New Model of Humanistic PR: The Social Business - A Conversation with Robin Low

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• Negócios internacionais
• Relações públicas
• Estudos de comunicação

Humanistic Turn;Public Relations;Social Business;China;Chinese Government;public diplomacy;PR Scholar;strategic communications;Public Relations Practitioner;corporate communications;UN;humanism;Crisis Communication;management;Persona;the West;Follow;globalization;PR Practitioner;ethics;Boko Haram;humanities;Ethical PR;Place Branding;CSR;Weibo;Telecommunications;Post-war;PR Research;Smart City;Public Diplomacy Practice;Central Government;Public Diplomacy Scholars;PR Agency;FEMA