Intercultural Public Relations
-10%
portes grátis
Intercultural Public Relations
Realities and Reflections in Practical Contexts
Ni, Lan; Wang Schlupp, Qi; Sha, Bey-Ling
Taylor & Francis Ltd
02/2022
280
Mole
Inglês
9781138189256
15 a 20 dias
417
Descrição não disponível.
Part 1: Overview 1. Introduction 2. A Theoretical Framework of Intercultural Public Relations Part 2: Contexts of Practices Intercultural Public Relations in Corporations and Business 3. Pinpointing, Prioritizing, and Practicing Purpose 4. Unpacking the Meat Industry's COVID-19 Response 5. Building Relationship with the Public from Different Cultural Backgrounds on Social Media: A Case Study on Estee Lauder's Social Media Communication Strategies in the United States and China Intercultural Public Relations in Government and Military Public Affairs 6. When Black College Presidents Visit the White House:The Case of a Culture Clash in Crisis Management 7. Enhancing the Global Mindset in Military Public Affairs Intercultural Public Relations in Health Care 8. The Implications of Public Health Messaging Strategies: How Branding Disease May Improve Public Health Awareness in the Gulf Cooperation Council (GCC) Intercultural Public Relations in Education 9. Managing a Relational Triad during COVID-19: Strategic Management, Intercultural Competency, and Negotiation Savvy Intercultural Public Relations in Activism/Social Change 10. Exploring an Integrated Approach to Understanding and Communicating with Publics for Activist Organizations: Black Liberation Movement Part 3: From Theory to Practice 11. Intercultural Communication Competence in the Moral Circle: Learning from Research and Practice 13. Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Intercultural Public Relations;communication studies;HBCU President;communication theory;HBCU;practice;Intercultural Communication Competence;practitioner;HBCU Leader;professional;CIO;case studies;GCC State;training;Public Engagement;intercultural competence;Relationship Cultivation Strategies;best practices;Military Public Affairs Officers;research;White House Public Relations;international;Public Relations Practitioners;PR;Military Public Affairs;Global Mindset;Public Relations Practices;Intercultural Settings;Meat Packing Industry;Organization Public Relationships;Strategic Management Approach;Black College Presidents;Intercultural Competency Training;Black Liberation Activists;Sina Weibo;UAE Ministry
Part 1: Overview 1. Introduction 2. A Theoretical Framework of Intercultural Public Relations Part 2: Contexts of Practices Intercultural Public Relations in Corporations and Business 3. Pinpointing, Prioritizing, and Practicing Purpose 4. Unpacking the Meat Industry's COVID-19 Response 5. Building Relationship with the Public from Different Cultural Backgrounds on Social Media: A Case Study on Estee Lauder's Social Media Communication Strategies in the United States and China Intercultural Public Relations in Government and Military Public Affairs 6. When Black College Presidents Visit the White House:The Case of a Culture Clash in Crisis Management 7. Enhancing the Global Mindset in Military Public Affairs Intercultural Public Relations in Health Care 8. The Implications of Public Health Messaging Strategies: How Branding Disease May Improve Public Health Awareness in the Gulf Cooperation Council (GCC) Intercultural Public Relations in Education 9. Managing a Relational Triad during COVID-19: Strategic Management, Intercultural Competency, and Negotiation Savvy Intercultural Public Relations in Activism/Social Change 10. Exploring an Integrated Approach to Understanding and Communicating with Publics for Activist Organizations: Black Liberation Movement Part 3: From Theory to Practice 11. Intercultural Communication Competence in the Moral Circle: Learning from Research and Practice 13. Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Intercultural Public Relations;communication studies;HBCU President;communication theory;HBCU;practice;Intercultural Communication Competence;practitioner;HBCU Leader;professional;CIO;case studies;GCC State;training;Public Engagement;intercultural competence;Relationship Cultivation Strategies;best practices;Military Public Affairs Officers;research;White House Public Relations;international;Public Relations Practitioners;PR;Military Public Affairs;Global Mindset;Public Relations Practices;Intercultural Settings;Meat Packing Industry;Organization Public Relationships;Strategic Management Approach;Black College Presidents;Intercultural Competency Training;Black Liberation Activists;Sina Weibo;UAE Ministry
