Media Economics and Management

1. Understanding media products, firms and markets

2. Media firms: revenues, costs, demand, supply and pricing

3. Audiences and advertising markets

4. Media economics and public policy

5. Economics and management of newspaper publishing

6. Economics and management of television broadcasting

7. Economics and management of the film industry

8. Economics and management of digital media

9. Media as creative industries

10. Copyrights and media business

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• Estudos de comunicação
• Economia
• Estudos regionais
• Humanidades
• Estudos de meios de comunicação
• Sociologia: trabalho e mão de obra
• Geografia regional
• Negócios e gestão

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