Rethinking Public Relations

Preface Abbreviations 1. Paradoxes, paradigms and pillars 2. PR: dignified, efficient, self-delusional? 3. Rhetoric, framing and PR messaging 4. Stakeholders and society 5. Journalism and PR - conflict, complicity, capitulation 6. Digital evolution or revolution? 7. PR, politics and democracy 8. Lobbying and public affairs 9. Conclusion Bibliography Index

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• Relações públicas
• Humanidades
• Estudos de comunicação
• Estudos de meios de comunicação
• Imprensa e jornalismo
• Sociologia: trabalho e mão de obra
• Economia

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