Public Relations in Japan
-10%
portes grátis
Public Relations in Japan
Evolution of Communication Management in a Culture of Lifetime Employment
Miyabe, Junichiro; Yamamura, Koichi; Kunieda, Tomoki
Taylor & Francis Ltd
10/2018
186
Dura
Inglês
9781138634763
15 a 20 dias
421
Descrição não disponível.
Introduction: Culture of lifetime employment and the history of Japanese PR Chapter 1: History in Brief Chapter 2: The Democratization of Japan and the Introduction of American PR Chapter 3: Public Relations by a Local Government: 150 years of Tokyo's PR Chapter 4: History of Internal Communications in Japanese Companies Chapter 5: (Under-) Development of PR Industry and Profession Chapter 6: A Tale of Two Professionalisms: Human resource management (HRM) and PR function of Japanese companies Chapter 7: Impacts of Crises on Public Relations 2007-2017: The "Lehman Shock" and the Great East Japan Earthquake Chapter 8: Current situation of corporate public relations in Japan: An attempt to assess comprehensive public relations activities from eight aspects Concluding Remarks: How general are we? Appendix 1: Glossary of Key Terms Appendix 2: Chronology of PR in Japan 1861-2017 Appendix 3: Note on Japanese Employment Practices
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Public Relations Activities;PR Practitioner;Public Relations;PR Activity;Japan;PR Professional;Public relations history;Seniority Based Wage System;Public relations management;PR Industry;Koichi Yamamura;War Ii;Seiya Ikari;BCP Manual;Takashi Kenmochi;PR Historian;Masamichi Shimizu;PR Practice;Yusuke Ibuki;Public Administration;Junichiro Miyabe;Public Relations Departments;Naoya Ito;Government Public Relations;Koichi Kitami;PR Department;Public Relations Practitioners;In-house Magazines;Lehman Shock;PR System;CSR Activity;PR Section;CSR Initiative;Generalist PR;Tokyo Nichi Nichi Shimbun;Public Relations Managers;PR History
Introduction: Culture of lifetime employment and the history of Japanese PR Chapter 1: History in Brief Chapter 2: The Democratization of Japan and the Introduction of American PR Chapter 3: Public Relations by a Local Government: 150 years of Tokyo's PR Chapter 4: History of Internal Communications in Japanese Companies Chapter 5: (Under-) Development of PR Industry and Profession Chapter 6: A Tale of Two Professionalisms: Human resource management (HRM) and PR function of Japanese companies Chapter 7: Impacts of Crises on Public Relations 2007-2017: The "Lehman Shock" and the Great East Japan Earthquake Chapter 8: Current situation of corporate public relations in Japan: An attempt to assess comprehensive public relations activities from eight aspects Concluding Remarks: How general are we? Appendix 1: Glossary of Key Terms Appendix 2: Chronology of PR in Japan 1861-2017 Appendix 3: Note on Japanese Employment Practices
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Public Relations Activities;PR Practitioner;Public Relations;PR Activity;Japan;PR Professional;Public relations history;Seniority Based Wage System;Public relations management;PR Industry;Koichi Yamamura;War Ii;Seiya Ikari;BCP Manual;Takashi Kenmochi;PR Historian;Masamichi Shimizu;PR Practice;Yusuke Ibuki;Public Administration;Junichiro Miyabe;Public Relations Departments;Naoya Ito;Government Public Relations;Koichi Kitami;PR Department;Public Relations Practitioners;In-house Magazines;Lehman Shock;PR System;CSR Activity;PR Section;CSR Initiative;Generalist PR;Tokyo Nichi Nichi Shimbun;Public Relations Managers;PR History
