Persuasion

Persuasion

Social Influence and Compliance Gaining; International Student Edition

;

Taylor & Francis Inc

02/2018

450

Dura

Inglês

9780815358213

1247

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Chapter 1: Why Study Persuasion? Chapter 2: What Constitutes Persuasion? Chapter 3: Attitudes and Consistency Chapter 4: Credibility Chapter 5: Communicator Characteristics and Persuasion Chapter 6: Conformity and Influence in Groups Chapter 7: Language and Persuasion Chapter 8: Nonverbal Influence Chapter 9: Structuring and Ordering Persuasive Messages Chapter 10: Compliance Gaining Chapter 11: Sequential Persuasion Chapter 12: Deception Chapter 13: Motivational Appeals Chapter 14: Visual Persuasion Chapter 15: Esoteric Forms of Persuasion Chapter 16: The Ethics of Persuasion

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compliance;gaining;persuasive;messages;fear;Robert H. Gass;John S. Seiter