Marketing for Tourism and Hospitality
-10%
portes grátis
Marketing for Tourism and Hospitality
Collaboration, Technology and Experiences
Wang, Youcheng; Legoherel, Patrick; Frochot, Isabelle; Fyall, Alan
Taylor & Francis Ltd
03/2019
620
Dura
Inglês
9781138121270
15 a 20 dias
1310
Descrição não disponível.
Chapter 1 Revisiting Traditional Approaches to the Marketing of Tourism and Hospitality Chapter 2 The Need for Change: The Dynamics of the Global Tourism and Hospitality Environment Chapter 3 Collaboration, Technology and Experiences: Drivers for Change in the Marketing of Tourism and Hospitality Chapter 4 Collaboration Marketing: Partnerships, Networks and Relationships Chapter 5 Technology and Marketing: Social Media and Beyond Chapter 6 Experiential Marketing: A Question of Co-Creation Chapter 7 New Trends in Tourism and Hospitality Consumption Chapter 8 Service Characteristics and Processes Chapter 9 Looking Beyond Quality Chapter 10 Delving Deep into the Experience Chapter 11 Consumer Intelligence Searching: Emerging Tools, Methodologies, and Techniques Chapter 12 Marketing Strategy Chapter 13 Market Segmentation, Targeting and Positioning Chapter 14 International Marketing Strategy Chapter 15 Marketing Destinations Chapter 16 Innovation and New Tourism and Hospitality Products, Services and Experiences Chapter 17 Pricing and Revenue Management Chapter 18 Image and Branding Chapter 19 Customer Relationship Management: Loyalty and Social Networks Chapter 20 Channels of Distribution Chapter 21 Media, Public Relations, and Marketing Communications Chapter 22 The Future of Tourism and Hospitality Marketing
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Brand USA;tourism marketing;FEMA;marketing for tourism and hospitality;Smart Phone;collaboration marketing;Major Case Study;marketing technology;Scale Free Networks;experiential marketing;Accor Hotels;Consumer Intelligence Searching;Frequent Flyer Programs;social media and marketing;Revenue Manager;Marketing Strategy;Star Alliance;Market Segmentation and Positioning;Hospitality Marketing;International Marketing Strategy;Search Engine Result Pages;DMOs;OTAs;branding;Loyalty Program Members;Marketing Communications;Airline Alliance;distribution;Contemporary Societies;future of marketing;DMO;Electronic Distribution Channels;Personal Assistants;Big Data;Starwood Hotel;Couch Surfing;Journey Map;Global Airline Alliance;Vice Versa;Hospitality Industries
Chapter 1 Revisiting Traditional Approaches to the Marketing of Tourism and Hospitality Chapter 2 The Need for Change: The Dynamics of the Global Tourism and Hospitality Environment Chapter 3 Collaboration, Technology and Experiences: Drivers for Change in the Marketing of Tourism and Hospitality Chapter 4 Collaboration Marketing: Partnerships, Networks and Relationships Chapter 5 Technology and Marketing: Social Media and Beyond Chapter 6 Experiential Marketing: A Question of Co-Creation Chapter 7 New Trends in Tourism and Hospitality Consumption Chapter 8 Service Characteristics and Processes Chapter 9 Looking Beyond Quality Chapter 10 Delving Deep into the Experience Chapter 11 Consumer Intelligence Searching: Emerging Tools, Methodologies, and Techniques Chapter 12 Marketing Strategy Chapter 13 Market Segmentation, Targeting and Positioning Chapter 14 International Marketing Strategy Chapter 15 Marketing Destinations Chapter 16 Innovation and New Tourism and Hospitality Products, Services and Experiences Chapter 17 Pricing and Revenue Management Chapter 18 Image and Branding Chapter 19 Customer Relationship Management: Loyalty and Social Networks Chapter 20 Channels of Distribution Chapter 21 Media, Public Relations, and Marketing Communications Chapter 22 The Future of Tourism and Hospitality Marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Brand USA;tourism marketing;FEMA;marketing for tourism and hospitality;Smart Phone;collaboration marketing;Major Case Study;marketing technology;Scale Free Networks;experiential marketing;Accor Hotels;Consumer Intelligence Searching;Frequent Flyer Programs;social media and marketing;Revenue Manager;Marketing Strategy;Star Alliance;Market Segmentation and Positioning;Hospitality Marketing;International Marketing Strategy;Search Engine Result Pages;DMOs;OTAs;branding;Loyalty Program Members;Marketing Communications;Airline Alliance;distribution;Contemporary Societies;future of marketing;DMO;Electronic Distribution Channels;Personal Assistants;Big Data;Starwood Hotel;Couch Surfing;Journey Map;Global Airline Alliance;Vice Versa;Hospitality Industries
