International Luxury Brand Strategy

Author's Note. 1.Clearing Up the Misunderstanding of "Luxury" 2. The Uniqueness of International Luxury Brand Strategy 3. International Luxury Brand Management 4. International Luxury Brands' Consumer Management 5. International Luxury Brands' Design and Creative Management 6. International Luxury Brands' Global Marketing 7. International Luxury Brands' Omnichannel Retail Management 8. Integrated Marketing Communication of International Luxury Brands. Afterword

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• Vendas e marketing
• Vendas e gestão do marketing

International Luxury Brand;Luxury Brand;Brand management;Luxury Brand Management;Brand strategy;China's Luxury;Chinese consumers;Brand Store;Chinese consumption;Young Men;Chinese luxury brands;Chinese Luxury Consumers;International marketing;Luxury Industries;Online Luxury;Retail management;Mass Brand;Agency Rights;Louis Vuitton;Absolut Vodka;Social Media Marketing Campaigns;Selective Retailing;Integrated Marketing Communication;Brand Equity Model;Luxury Consumers;LV's Brand;Luxury Retailing;LV Product;Brand Relationships;Luxury Consumption;Mass Market Products;E-commerce Platforms