Translating Promotional and Advertising Texts

List of Tables and Illustrations

Acknowledgements for the first edition

Acknowledgements for the second edition

1 Introduction: Why a Book on the Translation of Promotional Texts?

2 Promotional Translation and Professional Practice

3 Key Issues in Promotional Translation

4 Translating Self-Promotion

5 Translating Business-to-Business Promotion

6 Translating Institutional Promotion

7 Translating Business-to-Consumer Promotion

Appendix

A Glossary of Terms

References

Index

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• Estudos de meios de comunicação
• Literatura: história e crítica
• Humanidades
• Idioma: história e obras gerais
• Tradução e interpretação

Cambridge ESOL;Translation and advertising;Sun Protection Factor;translation and promotional texts;Lexical Boost;promotional translation;Uncertainty Avoidance;translation and persuasion;translation and self-promotion;Ratio Continuum;Ira Torresi;Advertising Translation;Translation Practices Explained;Promotional Text;Kelly Washbourne;Target Text;Classroom practice;ESOL;Advertising texts;Job Application Letters;Promotional translations;UEFA Euro;Self-promotion;Promotional Genres;Online Promotional Materials;Personal Deixis;Distribution Context;Tv Commercial;Cat Tool;Commissioner's Reviser;Boost Elements;Translation Quality Assessment;Italian Source Text;Hebrew Kabbalah;Culture Specific References;King Crab