Managing Fashion

Managing Fashion

A Management Perspective

Hameide, Kaled K.

Taylor & Francis Inc

11/2020

272

Dura

Inglês

9780815386919

15 a 20 dias

798

Descrição não disponível.
1. Understanding Management 2. Managing the Fashion Supply Chain: How the Fashion Industry Works 3. Managing the Fashion Brand 4. Managing Fashion Brand Extensions 5. Managing Fashion Licensing 6. Managing Fashion Global Growth 7. Ethics and Other Fashion Management Issues
CAPRI;management;Luxury Brands;leadership;Fashion Brands;decisoin making process;Fashion Supply Chain;management models;Brand Extensions;supply chain management;Parent Brand;organizational design;Uncertainty Avoidance;value chain management;Anti-counterfeiting Technologies;organizational vision;Corporate Social Responsiveness;strategic management;Fast Fashion Model;global environment;Fast Fashion;ethics;Christian Dior;Fashion industry;Brand Elements;Fashion Management;Pest Analysis;fashion marketing;Original NAFTA;Fashion business;Swot Analysis;Trade Dress;Franchise Agreement;Management theory;Mass Market Brands;BCG Matrix;Design Patents;Sight Draft;Utility Patents;Oscar De La Renta;Common Law Trademark