Branded Entertainment and Cinema
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Branded Entertainment and Cinema
The Marketisation of Italian Film
Dagnino, Gloria
Taylor & Francis Inc
12/2019
110
Dura
Inglês
9780815348528
15 a 20 dias
272
Descrição não disponível.
Introduction
Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s
Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s
Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s
Conclusions: to be continued
Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s
Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s
Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s
Conclusions: to be continued
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Italian Film Critic;Italian Film;Television System;Media products;Italian Film Production;Entertainment media;Italian Film Industry;Market-oriented policies;Promotional Intermediaries;Brand/film integration;Italian Practitioners;Televised films;Cannes Lions International Festival;BBC;National Film Production;Private broadcasting;Herfindahl Hirschman Index;Italian media;Christian Democracy Party;Commercial content;TVWF Directive;Deregulation of commercial breaks;Public Service Broadcaster;Public Service Broadcasting Monopoly;advertisers;Italian Media System;media;UPA;cinema;Popular Tv Programme;commercial breaks;Italy's Gdp;deregulation;Tv Ad;economy;Maurizio Nichetti;entertainment;Product Placement;history;Tv Rating;Italy;National Productions;marketing;Native Advertising;media studies;Italian Style Comedy;production;culture;film;brand;cinematic medium;entertainment programming;market-oriented film policies
Introduction
Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s
Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s
Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s
Conclusions: to be continued
Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s
Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s
Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s
Conclusions: to be continued
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Italian Film Critic;Italian Film;Television System;Media products;Italian Film Production;Entertainment media;Italian Film Industry;Market-oriented policies;Promotional Intermediaries;Brand/film integration;Italian Practitioners;Televised films;Cannes Lions International Festival;BBC;National Film Production;Private broadcasting;Herfindahl Hirschman Index;Italian media;Christian Democracy Party;Commercial content;TVWF Directive;Deregulation of commercial breaks;Public Service Broadcaster;Public Service Broadcasting Monopoly;advertisers;Italian Media System;media;UPA;cinema;Popular Tv Programme;commercial breaks;Italy's Gdp;deregulation;Tv Ad;economy;Maurizio Nichetti;entertainment;Product Placement;history;Tv Rating;Italy;National Productions;marketing;Native Advertising;media studies;Italian Style Comedy;production;culture;film;brand;cinematic medium;entertainment programming;market-oriented film policies
