Social Theory and Public Relations Research

PART I: Overview 1. Social Theory and Habermas' Work as a Basis for PR Research 2. Habermas' Theoretical Program PART II Applying Habermas' Theory to Public Relations 3. Micro Perspective: Analyzing Public Relations Activities 4. Meso Perspective: Modeling Public Relations of Organizations 5. Moral Perspective: Grounding and Enacting Public Relations Ethics 6. Macro Perspective: Conceptualizing Public Relations in Society PART III Intermediate Reflections 7. Recapitulatory Remarks 8. In Search of a Category: The Intersubjective Paradigm 9. Similarities and Conflicts with the Theoretical Framework PART IV Further Considerations 10. On Discourse Ethics and Public Relations 11. On Public Opinion, Mass Media, and Influence

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• Teoria social
• Relações públicas
• Estudos de comunicação

Public Relations;Social Theory;Habermas;Communication ethics