Public Relations Cases

Public Relations Cases

International Perspectives

DeSanto, Barbara; Moss, Danny

Taylor & Francis Ltd

11/2022

140

Dura

Inglês

9781138332119

15 a 20 dias

Descrição não disponível.
1. Chester Zoo: Save our Zoo Campaign [UK] (Will Condliffe & Julie Platt) 2. Moms Demand Action: using public relations to combat gun violence [USA] (Barbara DeSanto) 3. Crowd-sourcing potential: Developing the right formula for the prevention and intervention strategy against drug abuse in Malaysia [Indonesia] (Jamilah Amad) 4. A Perfect Storm: The challenge of public relations in the health and social care sector [UK] (Peter Osborne) 5. The Comeback Nino: Puerto Rico's Tourism Industry on the Re-bound, Post-Maria [ Puerto Rico](Meta G. Carstarphen) 6. Farm Town Strong: Overcoming the Rural Opioid Epidemic [USA] (Ray Atkinson & Barbara DeSanto) 7. Who's Listening? the importance of internal communication [UK] (Kevin Ruck, Howard Krais and Mike Pounsford) 8. Marketing the Rainbow: the challenges of minority marketing and supporting or subsequent PR initiatives [US/ Global] (Alfred Verhoeven) 9. The Volkswagen Dieselgate crisis: Challenging assumptions about reputation recovery in a major crisis USA /Global] (Matt Tidwell) 10. Iceland foods Rang Tan and the palm oil alarm call UK /International] (Hil Berg) 11. The M.O.M. Squad: PR Transforms Diverse Micro-Influencers Into the World's First Team of Pregnant Comic Book Superheroes [USA] (Adam Richie) 12. Let's grab a coffee: a return to Public Relations basics [Portugal] (Ana Raposo & Mafalda Eiro-Gomes) 13. Initiative Angels [Columbia] (Karem Contreras & Miguel Angel Herrera)
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Danny Moss;Melanie Powell;Barbara DeSanto;Digital Media Environment;Chester Zoo;International and Strategic Context;Corporate Reputation;Trafford Centre;Marks and Spencer;Barlows;South African Conglomerate;Tine Melk;Crisis Management Case;BSE Crisis;International Public Relations;BSE;Nada;Pest;Public Affairs Lead;Face To Face;Moms Demand Action;Opioid Overdose Epidemic;Internal Communication Manager;Vascular Stroke;Campo Maior;ESO;Palm Oil;Safe Project;USDA Rural Development;Gun Violence;Opioid Abuse;Opioid Crisis;Richard Walker;Brand Sentiment;Opioid Addiction;Opioid Epidemic;Reducing Gun Violence;Real World Practical Examples