Psychology of Game Design

Psychology of Game Design

Good, Berni; Clark, Oscar

Taylor & Francis Ltd

01/2026

304

Dura

Inglês

9781138627949

Pré-lançamento - envio 15 a 20 dias após a sua edição

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The Psychology of Why People Play










What Psychologists Know About Play On Development



Self Determination Theory



Social Benefits of Play



Playing For Flow



Ethics



EXERCISE1










Unlocking Our Creativity










The Inspired Creative Individual



Creating Together



The Role of Trust



Creativity For Players



Ethics



EXERCISE2










The Power of Immersion










A Suspension of Disbelief



The Value Of Escapism



Flow, Frustration and Pace



Immersion and Sensory Feedback



Ethics



EXERCISE3










Confidence Through Mastery










Constant Learning Machines



Proving To Ourselves and Other



Reinforcing Confidence



Failure Is A Mirror To Success



Ethics



EXERCISE4










Choosing Our Own Adventures










Whose Game Is This Anyway?



Designer Led Experiences



Puzzles or Games



The Importance of Autonomy



Ethics



EXERCISE5










The Magic of Habit










Games Design As Manipulation



Skinner Boxes and Operant Conditioning



Ethics and Efficacy Of Brainwashing



How Transparency & Disengagement Improves Games



Ethics



EXERCISE6










Unfinished Business










A Heroes Journey



Completion And Cliffhangers



Persistent Worlds And The Promise Of Future Glory



The Role of Constraints In Play



Ethics



EXERCISE7










A Sense Of Fair Play










The Role Of Rules In Games



Emotions and Perception Of Fairness



Paying To Win



Future Value



Ethics



EXERCISE8










Predictable Uncertainty










Why We Crave Certainty



Randomness And Complex Systems



Emergent Properties And Ambiguous Strategies



Our Own Success or Failure



Ethics



EXERCISE9










Playing Together










Limitations of Leaderboards



Social Identity And Games



A Social Journey



The Massively Single Player Game



Ethics



EXERCISE11










Rethinking Player Motivation










Behavioral Segmentation



Player Lifecycle and Engagement



Mode of Use: Do We Choose Devices Or Do They Define Us?



Psycho structural elements of play



Ethics



EXERCISE12










Why Players Stop Playing










Downloads Are Not Engagement



'Spite', 'Disgust' And Business Models



Failure To Re-engage



Churn Happens



Ethics



EXERCISE13










The Psychology Of Pay



Ethics of consumer psychology










Hot Or Cold Decision Making



Reciprocation & Resent



Unintended Consequences Of Incentives



What Makes A Whale Sing?



Ethics



EXERCISE14










Mindful Design










Putting Players First



Transparency and Disengagement



Evidence Based Design



Ethical Game Design



Ethics



EXERCISE15
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