Environmental Advertising
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Environmental Advertising
New Forms of Transnational Persuasion
Alexander, Jenny
Taylor & Francis Ltd
01/2026
240
Dura
Inglês
9781138677883
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction Part I: Apocalypse Now 1. Selling a Berth on the Titanic: Copenhagen & Climate Change Ads Part II: Image Wars: "the immortal part of myself" 2. How Ken (and Greenpeace) dumped Barbie and Ecofeminism 3. The Yes Men and the Oil Men 4. The Lorax Speaks for the SUVs Part III: Persuasive Partnerships 4. Earth Hours and Days 6. Planet Celeb Part IV: The "New Optimism" 7. "The Greenest Olympics Ever? 8. Vote Unilever - Project Sunlight/ Bright Future 9. Climate Change Advertising at COP21 10. Conclusion
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Climate Change;Environmental Communication;Green Advertising;Governance;Environmental studies;Morality;transnational rhetoric;environmental imaginary;social semiotics;ideological character
Introduction Part I: Apocalypse Now 1. Selling a Berth on the Titanic: Copenhagen & Climate Change Ads Part II: Image Wars: "the immortal part of myself" 2. How Ken (and Greenpeace) dumped Barbie and Ecofeminism 3. The Yes Men and the Oil Men 4. The Lorax Speaks for the SUVs Part III: Persuasive Partnerships 4. Earth Hours and Days 6. Planet Celeb Part IV: The "New Optimism" 7. "The Greenest Olympics Ever? 8. Vote Unilever - Project Sunlight/ Bright Future 9. Climate Change Advertising at COP21 10. Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
