Engaging the Heart in Business
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portes grátis
Engaging the Heart in Business
A Revolutionary Market Approach Based On Love
Alessandri, Alice; Aleo, Alberto
Taylor & Francis Ltd
07/2020
174
Dura
Inglês
9781138610781
15 a 20 dias
408
Descrição não disponível.
Foreword by Prof. Antony Buono 1. The context 2. Reference models for Engaging the Heart in Business 3. Engaging the Heart in Business 4. Love YOURSELF: Branding and Identity 5. Love WHY you DO IT: Having clear and shareable goals 6. Love WHO you do it FOR: Who your are customers and what you can do for them 7. Love WHAT YOU DO: The offer system and the creation of value 8. Respect your RIVALS: How to manage your relationship with the competition 9. Love WHO you do it WITH: Getting the best from people 10. Love HOW you DO IT: The value journey and managing the relationship 11. Conclusions
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Follow;marketing;Word Of Mouth;business ethics;Customer Journey;Loving Business Model;Pause;giving voice to values;Offer System;stakeholder;Sales Ethics;circle of trust;Strong;value journey;Reciprocal Appeal;business strategy;Vice Versa;SWOT analysis;Price Lever;stakeholder theory;Personal Evolution;Love Mix;Marketing Plan;Origins Of Love;Destiny;Pledge;Touch Points;Home Staging;Viewpoint;Simon Sinek;Marketing Mix;Customer's Complete Satisfaction;Slammed
Foreword by Prof. Antony Buono 1. The context 2. Reference models for Engaging the Heart in Business 3. Engaging the Heart in Business 4. Love YOURSELF: Branding and Identity 5. Love WHY you DO IT: Having clear and shareable goals 6. Love WHO you do it FOR: Who your are customers and what you can do for them 7. Love WHAT YOU DO: The offer system and the creation of value 8. Respect your RIVALS: How to manage your relationship with the competition 9. Love WHO you do it WITH: Getting the best from people 10. Love HOW you DO IT: The value journey and managing the relationship 11. Conclusions
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Follow;marketing;Word Of Mouth;business ethics;Customer Journey;Loving Business Model;Pause;giving voice to values;Offer System;stakeholder;Sales Ethics;circle of trust;Strong;value journey;Reciprocal Appeal;business strategy;Vice Versa;SWOT analysis;Price Lever;stakeholder theory;Personal Evolution;Love Mix;Marketing Plan;Origins Of Love;Destiny;Pledge;Touch Points;Home Staging;Viewpoint;Simon Sinek;Marketing Mix;Customer's Complete Satisfaction;Slammed
