Digital Marketing
-10%
portes grátis
Digital Marketing
Integrating Strategy, Sustainability, and Purpose
Horton, Chris; Soltanifar, Mariusz; Kaufman, Ira
Taylor & Francis Ltd
06/2023
486
Dura
Inglês
9781138497276
15 a 20 dias
453
Descrição não disponível.
Figures & Acknowledgements
Foreword: Embrace the Sustainable Marketing Normal, Phillip Kotler
Foreword: Adopt a Sustainable Mindset; Market with Purpose, Roberto Croci
Preface: What is Digital, and Why Should I Care?
Introduction: Your Roadmap to Digital Integration
Chapter 1: Transforming from Traditional to Digital Values
Chapter 2: A Digitally Challenged Enterprise
Chapter 3: Drivers of Change
Chapter 4: Fundamentals of the Sustainable Marketing Normal
Chapter 5: Managing the Sustainable Marketing Normal
Chapter 6: Integrated Digital Marketing
Chapter 7: Define and Establish
Chapter 8: Convey and Augment
Chapter 9: Connect and Convert
Chapter 10: Measure and Refine
Chapter 11: Digital Alignment
Chapter 12: Structural Integration
Chapter 13: Evaluation and ROI
Chapter 14: Building Shared Value
Chapter 15: From Social Business to Digitally Integrated Organization
End Notes
Glossary
Index
Foreword: Embrace the Sustainable Marketing Normal, Phillip Kotler
Foreword: Adopt a Sustainable Mindset; Market with Purpose, Roberto Croci
Preface: What is Digital, and Why Should I Care?
Introduction: Your Roadmap to Digital Integration
Chapter 1: Transforming from Traditional to Digital Values
Chapter 2: A Digitally Challenged Enterprise
Chapter 3: Drivers of Change
Chapter 4: Fundamentals of the Sustainable Marketing Normal
Chapter 5: Managing the Sustainable Marketing Normal
Chapter 6: Integrated Digital Marketing
Chapter 7: Define and Establish
Chapter 8: Convey and Augment
Chapter 9: Connect and Convert
Chapter 10: Measure and Refine
Chapter 11: Digital Alignment
Chapter 12: Structural Integration
Chapter 13: Evaluation and ROI
Chapter 14: Building Shared Value
Chapter 15: From Social Business to Digitally Integrated Organization
End Notes
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
digital marketing;digital business;digital strategy;e-marketing;digital assets;digital transformation;digital toolbox;Digital Mindset;BLS;Digital Integration;Digital Marketing Strategy;RWD;SEO;Social Listening;Inbound Links;Brand Message;Native Apps;Marketing ROI;Digital Foreigner;Chief Data Officer;Lead Nurturing;Brand Purpose;Social Business;Brand Love;Digital Culture;SPOCs;Sustainable Social Enterprise;Brand Websites;Social Channels;SERPs
Figures & Acknowledgements
Foreword: Embrace the Sustainable Marketing Normal, Phillip Kotler
Foreword: Adopt a Sustainable Mindset; Market with Purpose, Roberto Croci
Preface: What is Digital, and Why Should I Care?
Introduction: Your Roadmap to Digital Integration
Chapter 1: Transforming from Traditional to Digital Values
Chapter 2: A Digitally Challenged Enterprise
Chapter 3: Drivers of Change
Chapter 4: Fundamentals of the Sustainable Marketing Normal
Chapter 5: Managing the Sustainable Marketing Normal
Chapter 6: Integrated Digital Marketing
Chapter 7: Define and Establish
Chapter 8: Convey and Augment
Chapter 9: Connect and Convert
Chapter 10: Measure and Refine
Chapter 11: Digital Alignment
Chapter 12: Structural Integration
Chapter 13: Evaluation and ROI
Chapter 14: Building Shared Value
Chapter 15: From Social Business to Digitally Integrated Organization
End Notes
Glossary
Index
Foreword: Embrace the Sustainable Marketing Normal, Phillip Kotler
Foreword: Adopt a Sustainable Mindset; Market with Purpose, Roberto Croci
Preface: What is Digital, and Why Should I Care?
Introduction: Your Roadmap to Digital Integration
Chapter 1: Transforming from Traditional to Digital Values
Chapter 2: A Digitally Challenged Enterprise
Chapter 3: Drivers of Change
Chapter 4: Fundamentals of the Sustainable Marketing Normal
Chapter 5: Managing the Sustainable Marketing Normal
Chapter 6: Integrated Digital Marketing
Chapter 7: Define and Establish
Chapter 8: Convey and Augment
Chapter 9: Connect and Convert
Chapter 10: Measure and Refine
Chapter 11: Digital Alignment
Chapter 12: Structural Integration
Chapter 13: Evaluation and ROI
Chapter 14: Building Shared Value
Chapter 15: From Social Business to Digitally Integrated Organization
End Notes
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
digital marketing;digital business;digital strategy;e-marketing;digital assets;digital transformation;digital toolbox;Digital Mindset;BLS;Digital Integration;Digital Marketing Strategy;RWD;SEO;Social Listening;Inbound Links;Brand Message;Native Apps;Marketing ROI;Digital Foreigner;Chief Data Officer;Lead Nurturing;Brand Purpose;Social Business;Brand Love;Digital Culture;SPOCs;Sustainable Social Enterprise;Brand Websites;Social Channels;SERPs
