Decoding Coca-Cola

Decoding Coca-Cola

A Biography of a Global Brand

Khamis, Susie; Crawford, Robert; Brennan, Linda

Taylor & Francis Ltd

12/2020

240

Dura

Inglês

9781138495449

15 a 20 dias

476

Descrição não disponível.

1. Coke and the Coca-Cola Company 2. Coke and the Hilltop 3. Coke and the Superbowl 4. Coke and the Media 5. Coke and Gender 6. Coke and the Digital Age 7. Coke and Design 8. Coke and Sustainability 9. Coke and the Environment 10. Coke and the Cold War 11. Coke and America 12. Coke and the Beach 13. Coke and the Kids 14. Coke and Health 15. Coke and the Competitor

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Coca Cola Brand;Coca Cola Company;branding;Coke Brand;coke;Diet Coke;coca-cola;Young Men;advertising;Soda Fountain;international marketing;Coca Cola Export Corporation;media;Coca Cola's Advertising;history;Coke's Advertising;communication;Environmental Issues;Coca Cola System;Sugar rationing;Hilltop;Cola wars;Super Bowl Ads;Coca Cola Logo;Artificial Sweeteners;Instagram Accounts;Coca Cola Classic;Tv Ad;Hofstede's Masculinity;Super Bowl;non-US Audiences;Super Bowl Advertisement;Coca Cola Bottle;Pepsi Challenge