Customer Relationship Management Systems Handbook

Customer Relationship Management Systems Handbook -10% portes grátis

Customer Relationship Management Systems Handbook

Sharp, Duane E.

Taylor & Francis Ltd

09/2023

264

Dura

Inglês

9781138440494

15 a 20 dias

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1 The Customer Today
2 The Evolution of Customer Relations to CRM
3 The Technology of CRM
4 Case Studies in CRM
5 Privacy in CRM
6 Benefits of CRM
Appendix A Glossary of CRM and Data Warehouse Terminology
Appendix B References and Bibliography
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data warehouse architecture;transactional data mining;customer segmentation models;enterprise resource planning;user data profiling;information privacy management;advanced CRM implementation strategies