Customer Relationship Management Systems Handbook
Customer Relationship Management Systems Handbook
Sharp, Duane E.
Taylor & Francis Ltd
09/2023
264
Dura
Inglês
9781138440494
15 a 20 dias
Descrição não disponível.
1 The Customer Today
2 The Evolution of Customer Relations to CRM
3 The Technology of CRM
4 Case Studies in CRM
5 Privacy in CRM
6 Benefits of CRM
Appendix A Glossary of CRM and Data Warehouse Terminology
Appendix B References and Bibliography
2 The Evolution of Customer Relations to CRM
3 The Technology of CRM
4 Case Studies in CRM
5 Privacy in CRM
6 Benefits of CRM
Appendix A Glossary of CRM and Data Warehouse Terminology
Appendix B References and Bibliography
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
data warehouse architecture;transactional data mining;customer segmentation models;enterprise resource planning;user data profiling;information privacy management;advanced CRM implementation strategies
1 The Customer Today
2 The Evolution of Customer Relations to CRM
3 The Technology of CRM
4 Case Studies in CRM
5 Privacy in CRM
6 Benefits of CRM
Appendix A Glossary of CRM and Data Warehouse Terminology
Appendix B References and Bibliography
2 The Evolution of Customer Relations to CRM
3 The Technology of CRM
4 Case Studies in CRM
5 Privacy in CRM
6 Benefits of CRM
Appendix A Glossary of CRM and Data Warehouse Terminology
Appendix B References and Bibliography
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.