City Branding and Promotion
-10%
portes grátis
City Branding and Promotion
The Strategic Approach
Cudny, Waldemar
Taylor & Francis Ltd
05/2019
186
Dura
Inglês
9781138488106
15 a 20 dias
426
Descrição não disponível.
1. Introduction 2. Setting the agenda 3. Defining the current situation: developing the analytical part of the strategy 4. Creating the strategic part and strategy implementation 5. City branding and promotion strategy for Tomaszow Mazowiecki (Poland) 6. Summary
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Film Tourism Experience;Socio-economic Development;city branding;City Brand;city promotion;Current Situation Analysis;place management;place branding;Local Development;place promotion;City's Tourist Product;tourism and cities;Swot Analysis;urban tourism;Marketing Procedure;tourism branding;Public Relations Activities;tourism marketing;Branding Strategy;tourism promotion;Public Consultancies;city marketing;Pilica River;Smart City;City Product;Creative City;Ice Arena;Tv Message;City Image;Urban Development Strategies;City Branding Strategy;City Identity;Author's Photo;Entertainment Offerings;Operational Aims
1. Introduction 2. Setting the agenda 3. Defining the current situation: developing the analytical part of the strategy 4. Creating the strategic part and strategy implementation 5. City branding and promotion strategy for Tomaszow Mazowiecki (Poland) 6. Summary
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Film Tourism Experience;Socio-economic Development;city branding;City Brand;city promotion;Current Situation Analysis;place management;place branding;Local Development;place promotion;City's Tourist Product;tourism and cities;Swot Analysis;urban tourism;Marketing Procedure;tourism branding;Public Relations Activities;tourism marketing;Branding Strategy;tourism promotion;Public Consultancies;city marketing;Pilica River;Smart City;City Product;Creative City;Ice Arena;Tv Message;City Image;Urban Development Strategies;City Branding Strategy;City Identity;Author's Photo;Entertainment Offerings;Operational Aims
