Global Foundations of Public Relations
-10%
portes grátis
Global Foundations of Public Relations
Humanism, China and the West
Zhengye Hou, Jenny; St. John III, Burton; Brown, Robert E.
Taylor & Francis Inc
09/2021
216
Dura
Inglês
9780815372486
15 a 20 dias
580
Descrição não disponível.
Introduction (1) The Western Rationales for Public Relations: The Engineering of Human Interactions (2) Ancient Chinese Roots (3) History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Bunuel (4) The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations (5) Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China (6) Toward a New Dawn of Public Relations: With Charity Toward All (7) Crisis Communication in China (8) Crisis Communication and Humanism in Nigeria: Challenges and Opportunities (9) Public Relations and the Performance of Everything (10) Humanistic Turn: A New Home for Public Diplomacy? (11) A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective (12) A New Model of Humanistic PR: The Social Business - A Conversation with Robin Low
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Humanistic Turn;Public Relations;Social Business;China;Chinese Government;public diplomacy;PR Scholar;strategic communications;Public Relations Practitioner;corporate communications;UN;humanism;Crisis Communication;management;Persona;the West;Follow;globalization;PR Practitioner;ethics;Boko Haram;humanities;Ethical PR;Place Branding;CSR;Weibo;Telecommunications;Post-war;PR Research;Smart City;Public Diplomacy Practice;Central Government;Public Diplomacy Scholars;PR Agency;FEMA
Introduction (1) The Western Rationales for Public Relations: The Engineering of Human Interactions (2) Ancient Chinese Roots (3) History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Bunuel (4) The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations (5) Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China (6) Toward a New Dawn of Public Relations: With Charity Toward All (7) Crisis Communication in China (8) Crisis Communication and Humanism in Nigeria: Challenges and Opportunities (9) Public Relations and the Performance of Everything (10) Humanistic Turn: A New Home for Public Diplomacy? (11) A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective (12) A New Model of Humanistic PR: The Social Business - A Conversation with Robin Low
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Humanistic Turn;Public Relations;Social Business;China;Chinese Government;public diplomacy;PR Scholar;strategic communications;Public Relations Practitioner;corporate communications;UN;humanism;Crisis Communication;management;Persona;the West;Follow;globalization;PR Practitioner;ethics;Boko Haram;humanities;Ethical PR;Place Branding;CSR;Weibo;Telecommunications;Post-war;PR Research;Smart City;Public Diplomacy Practice;Central Government;Public Diplomacy Scholars;PR Agency;FEMA
