Peopling Marketing, Organization, and Technology
-10%
portes grátis
Peopling Marketing, Organization, and Technology
Interactionist Studies in Marketing Interaction
vom Lehn, Dirk
Taylor & Francis Ltd
01/2024
272
Dura
Inglês
9781138957978
15 a 20 dias
Descrição não disponível.
List of Tables and Figures Foreword Preface 1. Introduction. 2. Marketing and Technology. 3. Marketing, Interaction and Communities. 4. Marketing and Networks. 5. Promoting and Engaging. 6. Image and Reputation. 7. Producing and Co-Producing. 8. Predicting Behaviour. 9. Measuring Impact. 10. Ethical Marketing and Technology. 11. Social Marketing. 12. Marketing, Interaction and Technology. References Index
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Marketing and Technology;Consumer Behaviour;Social Marketing;Marketing Interaction
List of Tables and Figures Foreword Preface 1. Introduction. 2. Marketing and Technology. 3. Marketing, Interaction and Communities. 4. Marketing and Networks. 5. Promoting and Engaging. 6. Image and Reputation. 7. Producing and Co-Producing. 8. Predicting Behaviour. 9. Measuring Impact. 10. Ethical Marketing and Technology. 11. Social Marketing. 12. Marketing, Interaction and Technology. References Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
