Japanese Consumer Creativity

1. Introduction Part 1: Co-Creation and User Innovation Process in East Asia 2. We Are All In This Together: The Changing Role of Consumers in Brand Co-Creation Paradigm 3. Creating Market Place for User Innovation in Japan 4. Role duality of Consumer and Developer. Creativity of elderly care product development in Tokyo Down Town Area Part 2: Domesticating, Remaking and its Intra-Repercussions 5. Borders of Imitation, Remaking and Self-Recreation. The case of Japanese "Select-Shops" 6. Domesticating the Foreign: Remaking Coffee in Taiwan 7. From Japanese Adult Videos to Taiwanese A-Pian: A Telling Case of "Inventiveness" of Tradition Part 3: Imaginary Role Playing and Consumer Communities: Case of Women 8. Advertising and the Technology of Enchantment: The Portrayal of Beauty in Women's Fashion Magazines 9. "Housewives" as Imaginary Consumers in the Media in Postwar Japan 10. Maids in Akihabara: Fantasy, Consumption and Role-playing in Tokyo

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Macroeconomia
• Economia internacional