Entrepreneurship Marketing
-10%
portes grátis
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Gbadamosi, Ayantunji; Nwankwo, Sonny
Taylor & Francis Ltd
03/2020
448
Dura
Inglês
9781138585225
15 a 20 dias
934
Descrição não disponível.
1. Marketing in Small and Medium Sized Enterprises: An Introduction
2. Small and Medium Enterprises Marketing: Innovation and Sustainable Economic Growth Perspective
3. The Role and Relevance Model of Marketing in Small and Medium Sized Enterprises
4. The Entrepreneurship Marketing Environment
5. Buyer Behaviour in the 21st Century: Implications for SME Marketing
6. Revisiting Entrepreneurship Marketing Research: Towards A Framework For SMEs In Developing Countries
7. Managing Products and Customer Value: Implications for SME Marketing
8. Choosing the right pricing strategy
9. The reality of distribution faced by SMEs: A perspective from the UK
10. Marketing Communications for the SME
11. Internet Marketing
12. Retailing and SME Marketing
13. Small and Medium-sized Enterprise Retailing in the UK
14. Relationship Marketing and Networks in Entrepreneurship
15. Internal Marketing and Service Excellence in SMEs
16. Crowdfunding of SMEs
17. International Entrepreneurship and Small and Medium-sized Enterprises
18. Born global SME in contemporary markets
19. Cross-cultural Marketing Strategies for Small and Medium-sized Firms
20. Marketing planning in Small Businesses
21. Contemporary issues in Entrepreneurship marketing, Sustainability, Ethics and Social Responsibility
22. The Future of SME Marketing & Operations: Critical Change Drivers
23. Religion and the SME
24. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow
25. Developing Entrepreneurial Marketing Competencies
26. Marketing in the Informal Economy: An Entrepreneurial Perspective and Research Agenda
2. Small and Medium Enterprises Marketing: Innovation and Sustainable Economic Growth Perspective
3. The Role and Relevance Model of Marketing in Small and Medium Sized Enterprises
4. The Entrepreneurship Marketing Environment
5. Buyer Behaviour in the 21st Century: Implications for SME Marketing
6. Revisiting Entrepreneurship Marketing Research: Towards A Framework For SMEs In Developing Countries
7. Managing Products and Customer Value: Implications for SME Marketing
8. Choosing the right pricing strategy
9. The reality of distribution faced by SMEs: A perspective from the UK
10. Marketing Communications for the SME
11. Internet Marketing
12. Retailing and SME Marketing
13. Small and Medium-sized Enterprise Retailing in the UK
14. Relationship Marketing and Networks in Entrepreneurship
15. Internal Marketing and Service Excellence in SMEs
16. Crowdfunding of SMEs
17. International Entrepreneurship and Small and Medium-sized Enterprises
18. Born global SME in contemporary markets
19. Cross-cultural Marketing Strategies for Small and Medium-sized Firms
20. Marketing planning in Small Businesses
21. Contemporary issues in Entrepreneurship marketing, Sustainability, Ethics and Social Responsibility
22. The Future of SME Marketing & Operations: Critical Change Drivers
23. Religion and the SME
24. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow
25. Developing Entrepreneurial Marketing Competencies
26. Marketing in the Informal Economy: An Entrepreneurial Perspective and Research Agenda
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
UK High Street;Entrepreneurship Marketing;UK Retail Sector;Small Business Marketing;SME Market;SME Marketing;UK Retail;Definition of Marketing;SME Context;Marketing Evolution;SME Growth;Marketing Environment;Typical SME;Cross Cultural Marketing;SME Internationalisation;Internet Marketing;Small Business Internet Marketing;UK Business;International Entrepreneurship;Entrepreneurial Marketing;Social Responsibility in Business;UK Economy;Entrepreneurship Books;IE;Pew Research Center;Cross Cultural Markets;LCD Display;Achieve Service Excellence;SME Manager;Tamil Nadu;SME Organisation;SME Leader;SME Operator;SME Customer;Marketing Communication
1. Marketing in Small and Medium Sized Enterprises: An Introduction
2. Small and Medium Enterprises Marketing: Innovation and Sustainable Economic Growth Perspective
3. The Role and Relevance Model of Marketing in Small and Medium Sized Enterprises
4. The Entrepreneurship Marketing Environment
5. Buyer Behaviour in the 21st Century: Implications for SME Marketing
6. Revisiting Entrepreneurship Marketing Research: Towards A Framework For SMEs In Developing Countries
7. Managing Products and Customer Value: Implications for SME Marketing
8. Choosing the right pricing strategy
9. The reality of distribution faced by SMEs: A perspective from the UK
10. Marketing Communications for the SME
11. Internet Marketing
12. Retailing and SME Marketing
13. Small and Medium-sized Enterprise Retailing in the UK
14. Relationship Marketing and Networks in Entrepreneurship
15. Internal Marketing and Service Excellence in SMEs
16. Crowdfunding of SMEs
17. International Entrepreneurship and Small and Medium-sized Enterprises
18. Born global SME in contemporary markets
19. Cross-cultural Marketing Strategies for Small and Medium-sized Firms
20. Marketing planning in Small Businesses
21. Contemporary issues in Entrepreneurship marketing, Sustainability, Ethics and Social Responsibility
22. The Future of SME Marketing & Operations: Critical Change Drivers
23. Religion and the SME
24. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow
25. Developing Entrepreneurial Marketing Competencies
26. Marketing in the Informal Economy: An Entrepreneurial Perspective and Research Agenda
2. Small and Medium Enterprises Marketing: Innovation and Sustainable Economic Growth Perspective
3. The Role and Relevance Model of Marketing in Small and Medium Sized Enterprises
4. The Entrepreneurship Marketing Environment
5. Buyer Behaviour in the 21st Century: Implications for SME Marketing
6. Revisiting Entrepreneurship Marketing Research: Towards A Framework For SMEs In Developing Countries
7. Managing Products and Customer Value: Implications for SME Marketing
8. Choosing the right pricing strategy
9. The reality of distribution faced by SMEs: A perspective from the UK
10. Marketing Communications for the SME
11. Internet Marketing
12. Retailing and SME Marketing
13. Small and Medium-sized Enterprise Retailing in the UK
14. Relationship Marketing and Networks in Entrepreneurship
15. Internal Marketing and Service Excellence in SMEs
16. Crowdfunding of SMEs
17. International Entrepreneurship and Small and Medium-sized Enterprises
18. Born global SME in contemporary markets
19. Cross-cultural Marketing Strategies for Small and Medium-sized Firms
20. Marketing planning in Small Businesses
21. Contemporary issues in Entrepreneurship marketing, Sustainability, Ethics and Social Responsibility
22. The Future of SME Marketing & Operations: Critical Change Drivers
23. Religion and the SME
24. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow
25. Developing Entrepreneurial Marketing Competencies
26. Marketing in the Informal Economy: An Entrepreneurial Perspective and Research Agenda
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
UK High Street;Entrepreneurship Marketing;UK Retail Sector;Small Business Marketing;SME Market;SME Marketing;UK Retail;Definition of Marketing;SME Context;Marketing Evolution;SME Growth;Marketing Environment;Typical SME;Cross Cultural Marketing;SME Internationalisation;Internet Marketing;Small Business Internet Marketing;UK Business;International Entrepreneurship;Entrepreneurial Marketing;Social Responsibility in Business;UK Economy;Entrepreneurship Books;IE;Pew Research Center;Cross Cultural Markets;LCD Display;Achieve Service Excellence;SME Manager;Tamil Nadu;SME Organisation;SME Leader;SME Operator;SME Customer;Marketing Communication
