Role of Franchising on Industry Evolution

Role of Franchising on Industry Evolution

Assessing the Emergence of Franchising and its Impact on Structural Change

Beere, Rosalind

Springer International Publishing AG

06/2018

224

Mole

Inglês

9783319840772

15 a 20 dias

Descrição não disponível.

Chapter 1 Franchising Overview.- Chapter 2 International Context.- Chapter 3 The Emergence of Franchising.- Chapter 4 The Impact of Franchising on Industry Evolution.- Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry.- Chapter 6 Case Study of the Irish Real Estate Industry.- Chapter 7 Franchising: From Industry Fragmentation to Consolidation.- Chapter 8 Conclusion.

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