Museum Marketization
-10%
portes grátis
Museum Marketization
Cultural Institutions in the Neoliberal Era
Ekstroem, Karin M.
Taylor & Francis Ltd
12/2019
228
Dura
Inglês
9781138393851
15 a 20 dias
485
Descrição não disponível.
Introduction, Karin M. Ekstroem. PART I: Marketization of cultural institutions: tensions between arts and business. 1 Ref lections on the marketization of art in contemporary neoliberal capitalism, Kirsi Eraeranta, Johanna Moisander, and Visa Penttilae. 2 High-end contemporary art: art for art's sake or art for mart's sake? Russell Belk. 3 The marketization of regional film production: a strategy for economic growth, Roger Blomgren. 4 Between market and culture: the case of the Gothenburg Book Fair, Elena Raviola, Jaan Gruenberg, Josef Pallas, and Claes Thoren. PART II: Market orientation of museums: redefining the museum's role. 5 Cultural policy effects on the marketing orientation in London art museums, Victoria D. Alexander. 6 Art, finance, politics, and the art museum as a public institution, Derrick Chong. 7 Hip heritage and heritage pasts: tensions when re-fashioning museum culture, Lizette Graden and Tom O?Dell. 8 Market orientation as the epicentre of art museums: museum shops, fashion exhibitions and private collections, Karin M. Ekstroem. PART III: Cultural institutions and marketing tools: branding and sponsorship. 9 Sparkling museums: the marketization of art institutions in the heritage city, Fabrizio Panozzo. 10 Country branding through the arts: the role of museums in positioning a nation on the global market, Victoria Rodner, Chloe Preece, and Yu-Chien Chang. 11 Integrated partnerships in cultural sponsorship: the cases of Guggenheim-UBS and MFA Boston-Fleet, Ragnar Lund and Stephen A. Greyser. 12 A history of cultural sponsorship in Sweden: a new market in marketing, Marcus Gianneschi and Oskar Broberg.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Young Man;arts marketing;Mozart;cultural institutions;Wolfgang Amadeus Mozart;market orientation;Swedish Cultural Policy;museums & galleries;UK Museum;consumption;Saadiyat Island Cultural District;sustainability;Skokloster Castle;neoliberal policies;Mao Zedong;museum marketization;Contemporary Society;international cultural institutions;Louvre Abu Dhabi;neoliberal market ideology;Saadiyat Island;Map Project;Cultural Sponsorship;Socioeconomic Development;High End Art;Book Fair;Hito Steyerl;Film Policy;Swedish Film Institute;Museum Shop;Regional Film Fund;Regional Film Production;Gulf Labor;13th Istanbul Biennial;Swedish National Level
Introduction, Karin M. Ekstroem. PART I: Marketization of cultural institutions: tensions between arts and business. 1 Ref lections on the marketization of art in contemporary neoliberal capitalism, Kirsi Eraeranta, Johanna Moisander, and Visa Penttilae. 2 High-end contemporary art: art for art's sake or art for mart's sake? Russell Belk. 3 The marketization of regional film production: a strategy for economic growth, Roger Blomgren. 4 Between market and culture: the case of the Gothenburg Book Fair, Elena Raviola, Jaan Gruenberg, Josef Pallas, and Claes Thoren. PART II: Market orientation of museums: redefining the museum's role. 5 Cultural policy effects on the marketing orientation in London art museums, Victoria D. Alexander. 6 Art, finance, politics, and the art museum as a public institution, Derrick Chong. 7 Hip heritage and heritage pasts: tensions when re-fashioning museum culture, Lizette Graden and Tom O?Dell. 8 Market orientation as the epicentre of art museums: museum shops, fashion exhibitions and private collections, Karin M. Ekstroem. PART III: Cultural institutions and marketing tools: branding and sponsorship. 9 Sparkling museums: the marketization of art institutions in the heritage city, Fabrizio Panozzo. 10 Country branding through the arts: the role of museums in positioning a nation on the global market, Victoria Rodner, Chloe Preece, and Yu-Chien Chang. 11 Integrated partnerships in cultural sponsorship: the cases of Guggenheim-UBS and MFA Boston-Fleet, Ragnar Lund and Stephen A. Greyser. 12 A history of cultural sponsorship in Sweden: a new market in marketing, Marcus Gianneschi and Oskar Broberg.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Young Man;arts marketing;Mozart;cultural institutions;Wolfgang Amadeus Mozart;market orientation;Swedish Cultural Policy;museums & galleries;UK Museum;consumption;Saadiyat Island Cultural District;sustainability;Skokloster Castle;neoliberal policies;Mao Zedong;museum marketization;Contemporary Society;international cultural institutions;Louvre Abu Dhabi;neoliberal market ideology;Saadiyat Island;Map Project;Cultural Sponsorship;Socioeconomic Development;High End Art;Book Fair;Hito Steyerl;Film Policy;Swedish Film Institute;Museum Shop;Regional Film Fund;Regional Film Production;Gulf Labor;13th Istanbul Biennial;Swedish National Level
