Media Analytics
-10%
portes grátis
Media Analytics
Understanding Media, Audiences, and Consumers in the 21st Century
Hollifield, C. Ann; Coffey, Amy Jo
Taylor & Francis Ltd
06/2023
416
Mole
Inglês
9781138581050
15 a 20 dias
Descrição não disponível.
Part 1: Foundations of Media Analytics 1.The Industry and Profession of Media Analytics 2. Fundamentals of Media Economics and Management 3. Fundamentals of Research Design and Methodology 4. Communicating Insights Part 2: Media Analytics and the Business of Media: Advertising and Consumers 5. Advertising Analytics 6. Consumer Behavior and Marketing 7. Big Data Part 3: Media Analytics Across Industry Sectors 8. Foundations of Audiovisual Measurement 9. Video Analytics 10. Audio Analytics 11. Publishing Analytics 12. Online and Mobile Analytics 13. Social Media Analytics 14. News Analytics 15. Entertainment Media Analytics
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data storytelling;research methodology;sampling techniques;media economics;audiovisual measurement;consumer behaviour analysis;cross-platform audience measurement
Part 1: Foundations of Media Analytics 1.The Industry and Profession of Media Analytics 2. Fundamentals of Media Economics and Management 3. Fundamentals of Research Design and Methodology 4. Communicating Insights Part 2: Media Analytics and the Business of Media: Advertising and Consumers 5. Advertising Analytics 6. Consumer Behavior and Marketing 7. Big Data Part 3: Media Analytics Across Industry Sectors 8. Foundations of Audiovisual Measurement 9. Video Analytics 10. Audio Analytics 11. Publishing Analytics 12. Online and Mobile Analytics 13. Social Media Analytics 14. News Analytics 15. Entertainment Media Analytics
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
