Luxury and Fashion Marketing

1. Introduction. PART I. Luxury Marketing. 2. Mission Statements. 3. Logos. 4. Airport Retailing and Franchising. 5. Contemporary Marketing. 6. Challenges in Luxury Marketing. PART II. Fashion Marketing. 7. Fashion Marketing. 8. Fad, Fashion, and the Indian Consumer. PART III. Cases on Emerging Luxury Markets. 9. Colombia. 10. Indonesia. 11. Vietnam. 12. South Africa. PART IV. Cases on Luxury Brands. 13. Apple. 14. BMW. 15. Burberry. 16. Gucci. 17. Conclusion

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• Vendas e marketing
• Pesquisa de mercado
• Negócios internacionais

Social Media;Online Marketing;Franchising;Airport Retailing;Business Performance;Strategic Management;Brand Mission Statement;Logos;Emerging Markets;Luxury Brands;Fashion marketing;Luxury marketing;World's markets globalization