Introduction to Financial Communication

1. Introduction, Gregor Halff and Ng Wei Joo 2. Capital Markets and their Participants, Angela Campbell-Noe 3. Financial Journalism, Kevin Lim 4. Financial Literacy, Georgette Tan 5. The Impact of Branding on Corporate Value, Kapil Tuli 6. Running an Investor Relations Department, Harold Woo 7. Ethics of Financial Communication 8. The Annual Report, Jonathan Kuah 9. Measuring the Success of Financial Communication, Elaine Lim 10. Strategic Communication for Banks, Adam Adbur Rahman 11. Strategic Communiation for Stock Exchanges, John Gollifer 12. Communicating an IPO, Elaine Lim 13. Communicating during M&A, Gregor Halff 14. Investor Relations in China, Kathy Zhang 15. Investor Relations in India, Iqbal Sachdeva 16. Investor Relations in Singapore, Quak Hiang Whai

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• Estudos de comunicação
• Finança das empresas
• Economia
• Negócios internacionais
• Investimentos e obrigações