Global Branding
Global Branding
An International Introduction
Lim, Ming
Taylor & Francis Ltd
12/2023
312
Mole
Inglês
9780415599641
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1. Why Global Branding? Critical Perspectives 2. The Emergence of Global Branding 3. Historical and Cultural Contexts 4. Theories and Methods 5. Comparative Perspectives on Global Brands 6. Key Paradigms and Concepts 7. Questions of Globalisation 8. Questions on Ethics 9. Current Debates: Whose side are you/we on? 10. Worlds of Branding: Developed or Developing Brands? 11. Emerging Markets 12. The 'Asian' Brand: China, India, Japan, Korea 13. African Branding and Postcolonialism 14. Islamic Branding 15. Future Agendas and Research
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1. Why Global Branding? Critical Perspectives 2. The Emergence of Global Branding 3. Historical and Cultural Contexts 4. Theories and Methods 5. Comparative Perspectives on Global Brands 6. Key Paradigms and Concepts 7. Questions of Globalisation 8. Questions on Ethics 9. Current Debates: Whose side are you/we on? 10. Worlds of Branding: Developed or Developing Brands? 11. Emerging Markets 12. The 'Asian' Brand: China, India, Japan, Korea 13. African Branding and Postcolonialism 14. Islamic Branding 15. Future Agendas and Research
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
