Designed to Sell
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Designed to Sell
The Evolution of Modern Merchandising and Display
Wood, Alessandra
Taylor & Francis Ltd
03/2020
208
Dura
Inglês
9781138344723
15 a 20 dias
489
Descrição não disponível.
Introduction
Scope and Thesis
Vocabulary
Chapter Organization
Note on Sources
1 Setting the Stage: Design and Display at the Turn of the Twentieth Century
Merchandising at the Turn of the Century
Spectacle and the Museumification of Displays
Display Men, Window Dressers, and the First Merchandisers
Display Before Visual Merchandising: "Scientific Selling"
2 The Development of Visual Merchandising
Professionalization of Interior Display
The Introduction of "Visual Merchandising"
3 Downtown Remodeling: Implementing New Conversations
Selling Modernism
Raymond Loewy and The Foley Brothers Department Store
Gimbels Gets The Raymond Loewy "Magic Touch"
4 The Challenge of Efficiency in a Specialty Shop
Differences in Display: Merchandising in Upscale Specialty Stores
Neiman Marcus, 1941 and 1953
5 Seeing Change: The "Personality" of a Store
Early Suburban Branch Locations
"Informality" at Neiman Marcus, Preston Center
Raymond Loewy Associates' "Community" Building
6 "Image Building" In the Shopping Center, the 1960s
From Small-Town Store to National Retailer: The J.C. Penney Company
Together Under One Roof: The NorthPark Mall
Conclusion
Scope and Thesis
Vocabulary
Chapter Organization
Note on Sources
1 Setting the Stage: Design and Display at the Turn of the Twentieth Century
Merchandising at the Turn of the Century
Spectacle and the Museumification of Displays
Display Men, Window Dressers, and the First Merchandisers
Display Before Visual Merchandising: "Scientific Selling"
2 The Development of Visual Merchandising
Professionalization of Interior Display
The Introduction of "Visual Merchandising"
3 Downtown Remodeling: Implementing New Conversations
Selling Modernism
Raymond Loewy and The Foley Brothers Department Store
Gimbels Gets The Raymond Loewy "Magic Touch"
4 The Challenge of Efficiency in a Specialty Shop
Differences in Display: Merchandising in Upscale Specialty Stores
Neiman Marcus, 1941 and 1953
5 Seeing Change: The "Personality" of a Store
Early Suburban Branch Locations
"Informality" at Neiman Marcus, Preston Center
Raymond Loewy Associates' "Community" Building
6 "Image Building" In the Shopping Center, the 1960s
From Small-Town Store to National Retailer: The J.C. Penney Company
Together Under One Roof: The NorthPark Mall
Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Houston Public Library;Grand Leader;Industrial design;Interior Display;Department store design;Merchandise Display;Retail design;Design history;Raymond Loewy;Interiors;Store Interiors;Mid-twentieth century;Women's Wear Daily;Consumer behaviour;Visual Merchandising;Suburban Store;Staging;Scientific Selling;Remodelling;Hagley Museum;Design theory;Penney Stores;Higher Cost Departments;Suburban Branch;Baker Library;Good Life;Show Windows;Show Window;Retail Interiors;Corporate Visual Identity System;Branch Store;Regional Shopping Center;Bala Cynwyd;Interior Merchandising
Introduction
Scope and Thesis
Vocabulary
Chapter Organization
Note on Sources
1 Setting the Stage: Design and Display at the Turn of the Twentieth Century
Merchandising at the Turn of the Century
Spectacle and the Museumification of Displays
Display Men, Window Dressers, and the First Merchandisers
Display Before Visual Merchandising: "Scientific Selling"
2 The Development of Visual Merchandising
Professionalization of Interior Display
The Introduction of "Visual Merchandising"
3 Downtown Remodeling: Implementing New Conversations
Selling Modernism
Raymond Loewy and The Foley Brothers Department Store
Gimbels Gets The Raymond Loewy "Magic Touch"
4 The Challenge of Efficiency in a Specialty Shop
Differences in Display: Merchandising in Upscale Specialty Stores
Neiman Marcus, 1941 and 1953
5 Seeing Change: The "Personality" of a Store
Early Suburban Branch Locations
"Informality" at Neiman Marcus, Preston Center
Raymond Loewy Associates' "Community" Building
6 "Image Building" In the Shopping Center, the 1960s
From Small-Town Store to National Retailer: The J.C. Penney Company
Together Under One Roof: The NorthPark Mall
Conclusion
Scope and Thesis
Vocabulary
Chapter Organization
Note on Sources
1 Setting the Stage: Design and Display at the Turn of the Twentieth Century
Merchandising at the Turn of the Century
Spectacle and the Museumification of Displays
Display Men, Window Dressers, and the First Merchandisers
Display Before Visual Merchandising: "Scientific Selling"
2 The Development of Visual Merchandising
Professionalization of Interior Display
The Introduction of "Visual Merchandising"
3 Downtown Remodeling: Implementing New Conversations
Selling Modernism
Raymond Loewy and The Foley Brothers Department Store
Gimbels Gets The Raymond Loewy "Magic Touch"
4 The Challenge of Efficiency in a Specialty Shop
Differences in Display: Merchandising in Upscale Specialty Stores
Neiman Marcus, 1941 and 1953
5 Seeing Change: The "Personality" of a Store
Early Suburban Branch Locations
"Informality" at Neiman Marcus, Preston Center
Raymond Loewy Associates' "Community" Building
6 "Image Building" In the Shopping Center, the 1960s
From Small-Town Store to National Retailer: The J.C. Penney Company
Together Under One Roof: The NorthPark Mall
Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Houston Public Library;Grand Leader;Industrial design;Interior Display;Department store design;Merchandise Display;Retail design;Design history;Raymond Loewy;Interiors;Store Interiors;Mid-twentieth century;Women's Wear Daily;Consumer behaviour;Visual Merchandising;Suburban Store;Staging;Scientific Selling;Remodelling;Hagley Museum;Design theory;Penney Stores;Higher Cost Departments;Suburban Branch;Baker Library;Good Life;Show Windows;Show Window;Retail Interiors;Corporate Visual Identity System;Branch Store;Regional Shopping Center;Bala Cynwyd;Interior Merchandising
