Brands and Consumers
-10%
portes grátis
Brands and Consumers
A Research Overview
Singh, Jaywant; Crisafulli, Benedetta
Taylor & Francis Ltd
12/2022
122
Dura
Inglês
9781138326897
15 a 20 dias
400
Descrição não disponível.
1. Introduction 2. Consumer-Brand Relationship 3. Brands and Society 4. Brand in Services 5. How Consumers Buy Brands 6. Brand Partnerships 7. New Approaches to Brand-Consumer Research
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Advertising;Management;Business;Brand Partnerships;Marketing;Consumerism;Society;Consumer Brand Relationships;CSR;BoP Market;Brand Alliances;CSR Advertisement;Social Alliance;Brand Love;Brand Meaning;Word Of Mouth;Self-brand Connection;CrM Message;TSR;Partner Brands;Dirichlet Model;CrM Campaign;Service Brands;Neuroscientific Methods;CSR Initiative;CX Management;Service Robots;Negative Spillover Effect;LIWC Software;Co-branding Strategy;Service Failure;Branding Research
1. Introduction 2. Consumer-Brand Relationship 3. Brands and Society 4. Brand in Services 5. How Consumers Buy Brands 6. Brand Partnerships 7. New Approaches to Brand-Consumer Research
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Advertising;Management;Business;Brand Partnerships;Marketing;Consumerism;Society;Consumer Brand Relationships;CSR;BoP Market;Brand Alliances;CSR Advertisement;Social Alliance;Brand Love;Brand Meaning;Word Of Mouth;Self-brand Connection;CrM Message;TSR;Partner Brands;Dirichlet Model;CrM Campaign;Service Brands;Neuroscientific Methods;CSR Initiative;CX Management;Service Robots;Negative Spillover Effect;LIWC Software;Co-branding Strategy;Service Failure;Branding Research
